Gen Z Trends - As Featured In The New Zealand Herald
- Sapphire Studios
- Keryn Sweeney
Gen Z Trends - As Featured In The New Zealand Herald
Read below as we caught up with the lovely Lucy Slight from the New Zealand Herald about Gen Z wedding trends.
By Lucy Slight
As Generation Z heads into their mid-to-late twenties, a Pinterest report into wedding trends shows that those tying the knot in the near future are looking to bring colour and frivolity back to big day celebrations. But how do these latest trends stack up for brides and grooms in New Zealand, and is the recession playing a part in planning?
With over five billion wedding related searches and more than 30 billion wedding ideas saved globally on Pinterest, it seems there’s barely a wedding reception that goes ahead these days without a virtual moodboard attached to it.
The median age for a first marriage or civil union in New Zealand, according to a Stats NZ report from 2022, is 30.1 years for women and 31.1 years for men. And with Gen Z now reaching their mid-to-late twenties, Pinterest wedding trends have begun to reflect this less reserved generation of brides and grooms planning their big day.
A report released in March by Pinterest shows that Gen Z couples are rebelling against the classic neutral beige and white wedding theme, with more boards being dedicated to colourful, vibrant wedding aesthetics.
Red – a colour that is trending in fashion circles for 2024 – is a standout hue in particular for Gen Z, with a 120 percent increase in searches for ‘red bride’, an 85 percent increase in ‘red rose wedding’ and a 130 percent increase in ‘red heart cake’.
A desire for more colour is a trend evident in NZ too, says Dena Appleby, event manager and founder of Auckland-based wedding planning and furniture hire company Willow Lane Events.
“We more often than not have couples briefing us on more adventurous, bold and striking colour combinations and aesthetics,” says Appleby.
“They are wanting to go all out and commit to eye-catching bright hues to create a sense of vibrancy, drama and a ready-to-party vibe.”
Colour is being incorporated into design elements such as stationery, cakes, table decor, bar decorations and in some cases, even the dress, explains Appleby, but adds that many couples are worried a colourful wedding will date.
“I still have a lot of couples who come to us really intimidated by so much colour and they’re worried they will look back on photos and hate that trend. In these cases, they may opt for a modern, chic, timeless black and white base but still use a small amount of bright pops of colour in florals, stationery and other design elements,” she explains.
Read the full article HERE
